Wednesday, August 4, 2010

Water for Thought

Our homepage at work is an intranet news page with company updates, global news, and a Quality Point. Yesterday's point really surprised me:
"Quality Point: Americans drink $11 billion worth of bottled water, i.e. more [bottled] water than milk. Furthermore, Americans drink nearly as much bottled water as beer. If the growth trend continues, Americans could be drinking more bottled water than tap water (which in most of America is perfectly good water) within a few years." [emphasis added]
Not only is bottled water more expensive than gasoline (per litre), it's also unregulated in the USA and Canada, there are no standards for its production, and it's basically just tap water anyway. Crazy.

1 comment:

  1. The Midnight RiderAugust 4, 2010 at 7:28 PM

    I suppose that's proof you can market anything.